7 Reasons You Need a Professional Website Designer
Your website is the face of your business. First impressions count for a lot, so it’s important to put yourself in the shoes of a new or established visitor to your website.
A business that puts something together on a free template platform without much consideration or investment will simply look like they don’t care a whole lot. In contrast, a professionally designed and developed website will give an impression of credibility and professionalism, build trust, and give your client confidence that you can look after them.
Why getting a professional website designer matters
1. The first impression
Your website is often the first impression your client gets of your business, and they will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience. Seeing something that is aesthetically pleasing, beautifully designed and easy to understand is key, and helps get and keep your client’s attention.
2. Project the right image and branding
Your website should be enticing new visitors into becoming regulars, not putting them off your business. A professional web designer will take care to ask the right questions and pin down the specifications and user requirements for your project. That way you website will be specifically designed with you and your ideal clients in mind, and give you the best chance of ending up with an effective website that drives your business forward.
3. Build trust with your audience
People won’t trust a poorly designed website. Clunky designs, outdated information, links that go nowhere and spelling mistakes suggest you don’t take care of the simple things and creates a bad impression. In contrast, a modern website design and layout with attention to detail and a well designed user experience helps build trust and give your client confidence that you can look after them.
4. Help people to find you online
A website with no SEO is like a brochure you get printed and then stick in the cupboard – pretty much useless. Without correctly done SEO, you’ll be fighting an uphill battle for visibility with clients. This is one thing you cannot afford to mess up. A good website designer knows that a high performing website is not just about what you can see, but what you can’t. Great SEO is not just about keywords. It starts with the very foundations of the website and goes from there. A great web design company knows this and can take a number of steps to ensure your website has a head start with the Google rankings.
5. Stay ahead of your competitors
When potential customers are looking online for a particular product or service, they may look at a number of companies’ websites before making a decision about who to buy from. Your website will be judged against the competition, and a professional-looking and well-designed website will go a long way towards giving you a competitive advantage over other companies in your arena.
6. More time to do what you do best
Why spend hundreds of hours building a website that in the end looks poor, performs poorly in the search engines, and is a turn off for potential customers? Do what you do best and focus in on that, this is your product or service….make it brilliant.
7. Fewer technical issues
If you have built a website internally, it will be up to you and your team to deal with any issues as and when they arise. You will be wasting precious time and taking time away from essential business activities. Experienced web developers will troubleshoot and help repair any issues without any disruption to your business.
Conclusion
You only get one chance to make a first impression. Your website is key to attracting and keeping your client’s attention, and the investment you make in securing a professional web developer will give you returns in multiple areas.
For a free quote on how we can help you develop a top quality website specific to your business needs, please contact us at contact@evokea.com.
